LIVE WORKSHOP • JUNE 27, 11 AM CST
You already have something worth selling.
This workshop finds it.
A 2-hour live workshop for women 40+ who have decades of real experience but can't see how to shape it into something they can sell. We fix that on June 27.
Secure checkout via Stripe • Instant confirmation by email • Live on Zoom June 27, 2026
“I kept saying ‘I don’t know if this is relevant’ and every single time, that was exactly the thing she wanted to talk about. I walked in thinking I had nothing to sell. I walked out with a real idea I never would have found on my own.”
THE REAL PROBLEM
When you’ve known something for twenty years, it stops feeling like knowledge.
It just feels like you. Obvious. The kind of thing everyone already knows.
But they don’t. That gap between what you know and what someone else desperately needs to learn? That’s where digital products come from.
There’s a name for this: expertise blindness. And it’s the reason women over 40 end up doing nothing with the knowledge they actually have.
“I kept saying ‘I don’t know if this is relevant’ and every single time, that was exactly the thing she wanted to talk about. I walked in thinking I had nothing to sell. I walked out with a real idea I never would have found on my own.”
"I was completely convinced I had nothing worth selling. My whole career is proprietary. But the process kept going, and eventually landed on something I built in my garage for my granddaughter. Turns out that's the product. I never would have seen it without this."
"I had been developing my people for years. Building real quarterly plans, tracking skill gaps, helping someone see a future for themselves before they fully believed it yet. I was proud of it. My employees appreciated it. And I had never once thought of it as a digital product because to me, it was just my job."
THE SOLUTION
Meet the AI Interviewer Prompt
Most tools ask you what you want to sell.
This one doesn’t.
Because if you knew what you wanted to sell, you wouldn’t be here. You’d already be selling it.
So instead of asking you for answers you don’t have yet, this prompt interviews you. Your career. Your life. The problems you’ve solved so many times it feels like breathing. It keeps asking until it finds the patterns you can’t see from the inside, then hands them back to you named, shaped, and ready to build from.
You don’t need a business background. You don’t need a niche. You just need to show up and tell the truth about your life.
> Your job is to help me discover simple digital product ideas based on my real lived experience — not generic internet ideas.
> Do not suggest product ideas yet. First, run a structured interview across multiple areas of my life to uncover hidden knowledge I may not recognize as valuable.
What You'll Walk Away With
The Prompt
Your own copy of the AI Interviewer Prompt, built and refined over months. Yours to keep and reuse.
Three Real Ideas
Three digital product ideas built from your actual career, life, and experience. Not generic. Yours specifically.
A Clear Starting Point
A recommendation for the #1 idea to build first and the best format for it: checklist, worksheet, or mini-guide.
You won’t leave searching for an idea. You’ll leave looking at one that was yours all along.
Secure checkout via Stripe • Instant confirmation by email
WHO THIS IS FOR
Built for Real Experience
This workshop is built for you if:
You're over 40 and genuinely good at what you do, but "what you do" has never felt like something you could package and sell
You've watched the online business world from a distance, skeptical of the hype, wondering if there's a version of it that actually works for someone like you
You want to make money from what you know, not just talk about it, but you can’t figure out how to get from here to there
You're not looking for motivation. You're looking for a clear, specific starting point that makes sense for your actual life
ABOUT THE HOST
Hi. I'm Kristen
I’m a marketing director with 30 years of experience in email, content, and retention marketing. I started Success with Hess because I spent a decade kicking my own ideas down the road, convinced I’d figure out the right time eventually.
Eventually almost became never.
I launched my first product on Amazon and got four sales. From someone who spent thirty years helping other people market their businesses. But the fear was gone. So I kept going.
I didn’t invent this workshop. My audience asked for it. They kept telling me they didn’t know what they’d sell. And every single time, they were wrong.
Honest Answers for Healthy Skeptics
Is it too late for me?
You’re exactly who this was built for. The people who get the most out of this aren’t beginners. They’re people who’ve been doing the work for decades and just haven’t figured out how to package it yet.
Do I need to be a tech wizard?
No. You need to be able to answer questions about your life. That’s it.
What if I don't have an idea yet?
That’s exactly why this exists. You won’t leave without one.
Will this require me to dance on TikTok?
Absolutely not. No performance required. No viral moments needed.
Registration Closing Soon
Someone Will Pay For What You Know.
Let's Find Out Which Parts.
Live Workshop • June 27, 11 AM CST • Secure checkout via Stripe
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Live Workshop: June 27 at 11 AM CST
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